Working with Brands
Monique presenting as a Facebook Community Trainer
How can I help?
As a stylist my specialty is working with plus size women to find clothing that fits them and helps them to show up in the world. And as a marketer I support brands in understanding how they can best serve plus size women. Through good design that caters for plus sized bodies, to marketing campaigns that are inclusive in both language and imagery. As a plus size brand consultant I love to help brands from one person start-ups to national fashion chains. If you’re genuinely invested in developing a size inclusive fashion brand then I’m here to help.
Why me?
The fashion landscape is changing and it’s no longer enough for brands to just feature a token plus-size model within their marketing, customers expect a level of understanding and representation within the brands they spend their money on.
In my role as a personal stylist I have helped hundreds of women sizes 14+ in person and thousands more online find their style and show up for their lives. Having worked in retail for years and owned my own fashion brand, sales and marketing is part of my DNA. My work as a Facebook Community Trainer has taken me across NZ and AUS teaching business owners how to best market their businesses and build community across all media channels. In addition to this, I have an extensive audience of plus size women who are engaged in providing feedback to brands about ways to serve them better. Together we’re committed to making positive change in the fashion community and helping brands become more inclusive.
What you can expect
Brands and businesses that have worked with me find that they:
Understand the plus size market from multiple viewpoints.
Learn how to effectively communicate a strong brand message and avoid the cringe cliches!
Build and grow a loyal and supportive community that is invested in their brand.
Experience the snowball effect of gaining positive feedback in the plus size community - a happy customer talks!
Support your plus size customer and they will market your brand FOR you.
Have a clear and focussed design direction informed by what customers WANT (tip, it’s not more oversized tunics!)
And of course, increased sales in sizes 14+
Monique with a client at a plus size clothing sale
How to work with me
Individual Consult: A one off zoom consultation that takes approx 60 minutes. We discuss the direction of your brand and address your areas for growth, with a focus on online marketing and meassaging. This is great if you’re wanting a little polish up or need a sounding board for a new marketing angle.
Coaching program: This is my most valuable offering and is for businesses committed and ready to really step up their marketing game. Over the course of 4 weeks, we’ll have weekly zoom consultations addressing specific challenges you’re having with your marketing, and how you can strengthen your brand voice to appeal to your target audience. We can discuss social media, customer experience, email marketing - whatever you need to clearly communicate who you are and what we should buy from you.
Retail staff training sessions: Instore experience is the most valuable asset you have. It can be challenging for staff to adapt to a new type of customer, and even with best intentions it can be hard to get right. The number one challenge my clients cite when shopping is the retail staff - it doesn’t have to be this way! These sessions support your staff to use inclusive language to best serve your customer and ensure your customers have such a positive experience they want to return time and time again.
Brand Partnerships/Sponsored Content/Content Creation
When I find a brand that loves my client as much as I do I love to play matchmaker! Let me present your product to my audience to help them understand how your product can become part of their lifestyle.
Why do I do this? My priority has always been empowering and supporting women to live their best lives. My clients deserve to be included in the fashion world and celebrated at any size. If your brand is embracing diverse bodies then you deserve championing.
And I’m just the woman to do it.
Email: monique@doy.co.nz